As a consumer, I often visit stores and make purchases without giving much thought to the brand or the store’s location. For example, I might pop into a store to buy a new hat, make my purchase, and then leave without much thought about the brand or store I just visited.

However, from the perspective of the retailer, this behavior is concerning. After all, if I don’t remember the store where I made my purchase, I’m unlikely to become a repeat customer in the future.

Additionally, according to a study by the National Retail Federation, customers who shop in-store have a higher lifetime value (LTV) than those who shop online exclusively. In fact, customers who shop both in-store and online have a 30% higher LTV than those who only shop online. In order to capitalize on these in-store shoppers, we need retargeting for your offline customer base.

Imagine if the store I just visited had a system in place to capture data on customers who visit their store. By using a solution like Swapt to create custom QR codes or NFC tags, the store could easily capture data on customers like me and deliver personalized promotions or recommendations that would incentivize me to return to the store.

For example, if the store knew that I had just purchased a hat, they could use that information to deliver a promotion on related products like sunglasses or t-shirts. By doing this, the store would be able to turn a one-time customer like me into a loyal, repeat customer who visits the store regularly and spends more money over time.

In conclusion, as a consumer, I often underestimate the importance of retargeting and the role it plays in building customer loyalty. However, as a retailer, capturing data on customers who visit your store is crucial for driving revenue and building lasting customer relationships. By using technology like Swapt to capture data on in-store customers and deliver personalized experiences that keep them coming back, retailers can maximize the value of every customer interaction and drive long-term success.