How Doordash achieved 3,400 new customers by using Swapt
Success Metrics
43%
conversion metrics to paying Dashpass subscribers after free trial
3,400
forecasted new subscribers
$408,000
in forecasted annual subscriber revenue
Pre-Swapt
Doordash was unable to roll out a college ambassador program that converted college students to their Dashpass program
Missing insights:
> who subscribed
> where they were from
> what reps brought them in
> no way to incentivize students
Post-Swapt
Achieved ~3,400 new customers in ~2 months over 5 schools
based on a code that incentivized $10 off to all students who sign up for Dashpass.
Able to analyze and enrich QR code data
Stop losing your customers to the abyss. Understand and convert them in person.